At the eightieth edition of the Geneva International Motor show (4-14 March 2010), Italdesign Giugiaro is introducing Emas, a family of low environmental impact cars that is set to revolutionise traditional segmentation in the car market. The design, created with the Malaysian manufacturer PROTON is based on a plug-in hybrid drive system designed with Lotus Engineering and was developed with the aim of optimising the available on-board space and car access ergonomics.