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Dr. Andreas Schamel Managing Director Ford Research Center Aachen Chief Engineer Powertrain Ford Research & Advanced Engineering Contents: * Major Future Challenges * Ford Technology Migration Strategy * Fuel Efficiency Factors * Efficiency in Traffic Flow * Power of Choice * ICE, Hybrid & Plug-in Hybrid Technologies * Electric and Fuel Cell Vehicles * CO2 Saving Potential of Different Technologies * Conclusions Context: Part of the FUTURE ENGINEERING series of talks at the Investing in Future Transport conference, City Hall, London, August 2012 - Organised by Cleantech Investor Ltd & Revolve Global Ltd - in association with the Oxford to London Eco-Rally. More info at http://www.cleantechinvestor.com or http://www.eco-rally.org