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Talk: Mergers and Acquisitions. Is it better to buy an existing business vs. starting a business from the ground up? Wednesday May 25, 2016 12:30 PM – 1:30 PM Rahsaan Freeman, Coldwell Banker Commercial Danforth When most people think of starting a business, they think of beginning from scratch—developing your own idea and building the company from the ground up. But starting from scratch presents some distinct disadvantages, including the difficulty of building a customer base, marketing the new business, hiring employees and establishing cash flow ... all without a track record or reputation to go on. If you're worried about the difficulties involved in starting a business from the ground up, you might decide that buying an existing business is a better fit for you. When you buy a business, you take over an operation that’s already generating cash flow and profits. You have an established customer base and reputation as well as employees who are familiar with all aspects of the business. And you don't have to reinvent the wheel—setting up new procedures, systems, and policies—since a successful formula for running the business has already been put in place.