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British Columbia is a trade dependent economy with 20% of Gross Domestic Product (GDP) and 1 in 5 jobs created through exports. A new partnership approach to international marketing is creating opportunities for B.C. businesses, in particular smaller organizations which represent roughly 98% of all businesses in the province. The partnership engaged multiple public and private sector partners, including the Ministry of International Trade, the Ministry of Agriculture, the federal Department of Foreign Affairs, Trade and Development, Agriculture and Agri-Food Canada, and industry associations. The partnerships supported 331 British Columbia companies, generated 3,913 introductions to international buyers and fostered over $5 million in sales between September 2013 and September 2014.