Machines | Coca-Cola Small World Machines - Bringing India & Pakistan Together
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http://www.coca-colacompany.com/stories/happiness-without-borders In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations -- India and Pakistan. The initiative "Small World Machines" provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols -- together. Go behind the scenes to learn what went into making the Small World Machines a reality: http://CokeURL.com/5df8 CLIENT/AD OR CAMPAIGN: The Coca-Cola Company AGENCY: Leo Burnett Chicago & Sydney GLOBAL CHIEF CREATIVE OFFICER: Mark Tutssel CHIEF CREATIVE OFFICER: Andy DiLallo EXECUTIVE CREATIVE DIRECTORS: Dave Loew, Jon Wyville CREATIVE DIRECTORS: Grant McAloon, Vince Lagana ART DIRECTOR: Justin Carew COPYWRITER: Iggy Rodriguez DESIGNERS: Omari Miller, John-Henry Pajak, David Mugford DIRECTOR - CREATIVE TECHNOLOGY: Chad Mirshak CREATIVE TECHNOLOGISTS: Brendan Crich, Keong Seet, Scott North EXECUTIVE DIRECTOR OF PRODUCTION: Vincent Geraghty DIRECTOR OF PRODUCTION OPERATIONS: Michael Shanahan, Amir Mireskandari EXECUTIVE PRODUCER: Adrian Gunadi PRODUCER: Stephen Clark, Michelle Browne EXECUTIVE STRATEGY DIRECTOR: Wells Davis STRATEGY DIRECTOR: Olivier Tse EXECUTIVE ACCOUNT DIRECTOR: Bob Raidt ACCOUNT SUPERVISOR: Katie Nikolaus DIRECTOR: Patrick Fileti DOP: Patrick Fileti EDITOR: Patrick Fileti 2ND UNIT DIRECTOR: Angus Forbes 2ND UNIT DOP: Angus Forbes TECHNOLOGY PARTNER/COMPANY: The Super Group PRODUCTION COMPANY: Highlight Films MUSIC COMPANY: Song Zu
Comments
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Coca-Cola company you guys are awesome
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keep it doing again and again
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i have met so many pakistani and i donot feel any difference between us love from india
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amazing
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amazing
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Peace and Love to mankind from Philippines.
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thats so amazing!! love it
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Why does Delhi look so polluted compared to Lahore ...? :P
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it's so awesome💟😍😍😍
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I am a pakistani girl and I really agree with this message. india is awesome! I just want us to be friends :)
Why should I be held responsible for the doings of other people from my country, I have done nothing wrong.I don't hold grudges for my country either. Let's be friends! -
coke.. u r the legends 👏
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Nice touch, Coca-Cola! Very well done and touching message
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religion divides us other than that we all are same...... it's the same for the world not only India and Pakistan
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素晴らしい!!!
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open Peace!!
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NICE!
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素晴らしい!!!!
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Lets be friends guys!
-A pakistani. -
I wish do it again in this year...2016
china and philipines -
Heartwarming. :)